Ladies in lycra, set to take over the High Country

            

WOMEN CYCLISTS PUSHING TO THE PEAK TOGETHER

Women cyclists from all over Australia, are packing their ‘brightest and boldest’ lycra and heading to Bright, NE Victoria, for the inaugural High Country Women’s Cycling Festival (20-22 April 2018).  The weekend celebration of women’s cycling, aims to encourage and support more women to cycle and help address the gender imbalance, particularly in a mountain road riding environment. Participants are travelling from Broome, Darwin, South Australia, Queensland, NSW and Victoria, to take on the challenge of alpine riding and come together in a spirit of fun, fitness and friendship.

 

Over 150 riders will ‘push to the peak’ together in the Buffalo Women’s Ride (Saturday 21 April 2018), with experienced ride ambassadors providing lead-out support, riding tips and encouragement, every pedal stroke of the way.

 

Passionate cyclists, Clare Holdsworth (Melbourne) and Michelle Armstrong (Wangaratta), created the Festival

to inspire more women to cycle and to experience the beauty of the High Country, by bike.

“Many female riders consider hills and mountains beyond their capability.  We want to share our knowledge, build confidence, push boundaries and help women discover new ride destinations with new friends,” said Ms Holdsworth.

 

Michelle Armstrong said that safety is a top priority for all cyclists, particularly women.

“Some of our participants are ascending and descending a mountain, for the first time.  Together with major partners, Visit Victoria, VicRoads, RoadSafe North East and Alpine Shire, we will deliver a safe and enjoyable experience for all riders. Event planning includes cycle safety infrastructure, traffic management protocols and ‘safe passing distance’ messaging to motorists”, Ms Armstrong said.

 

Promising more than just cycling, the super fun festival program includes – ride recovery and reward ‘After Parties’; bike mechanics workshops; yoga and social rides. And for the fashionistas there’s lycra pop-up stores (Bright Brewery) and ‘fashions on the field’ at the post-ride Lycra Lunch Party (Punka Pub). www.hcwcf.com.au

 

Photo Opportunities: Saturday 22 April    0730 -Grand Depart from Bright Brewery to Mt Buffalo    1.00pm: Ride Finish & Lycra Lunch Party at Punka Pub, with ‘Fashions on the Field’ parade & prizes

Contact: Michelle Armstrong (Festival organiser)  m: 0419264062  e:info@hcwcf.com.au

 

BACKGROUND INFORMATION

 

Safety is a top priority for inaugural Buffalo Women’s Ride (Saturday 21 April) 2018

 

Festival co-organiser, Michelle Armstrong said that safety is a top priority for all cyclists who visit the High Country, especially women cyclists. Event planning includes cycle safety infrastructure, traffic management protocols and ‘safe passing distance’ messaging to motorists.  Extensive rider briefings include advice on cycle safe behavior on the road and the importance of wearing brightly coloured lycra and rear flashing lights on bikes.

 

“Some of our participants are ascending and descending a mountain, for the first time.  Together with Festival partners, VicRoads and Alpine Shire, as well as local cycle safety group, RoadSafe North East, we will deliver a safe and enjoyable experience for all riders. Ms Armstrong said.

 

VicRoads North East Regional Director, Nicki Kyriakou said:

“Road Safety is our highest priority and this event aligns with our values around safe cycling routes,  and encouraging drivers to stick to safe passing distances.

 

RoadSafe North East Cycle Safety Ambassador, Jackie Hobbs said:

“We know that women cyclists are especially concerned about safety on the road.  For some women, it is one of the barriers preventing them from taking up this fun and healthy activity.  We are working with the Festival organisers on delivering important cycle safety messages, in the lead up to and during the weekend.

Our Variable Message Sign (VMS) to be positioned at Porepunkah roundabout (Mt Buffalo Rd), will advise motorists of the Buffalo Women’s Ride and asking them to ‘Pass Cyclist’s Safely – thankyou!’  These messages will be further reinforced via social media and other media outlets”, Ms Hobbs continued.

The Alpine Shire’s Variable Message Sign, will also be installed at the Porepunkah roundabout (Great Alpine Rd), next week, advising motorists of the event and date.

 

The High Country Women’s Cycling Festival is presented by Visit Victoria (Major Festival Partner); VicRoads (Proud Festival Partner) and Alpine Shire (Major Community Partner).  Festival Supporters include: RoadSafe North East; Ride High Country; Bright Brewery; Fondo; Cycling Australia; Bicycle Network; Wide Open Road Cycling Tours, Cycle Path Bright; Falls Creek, ALTA Fitness, Winners Bars and Trek Australia.

 

More : www.hcwcf.com.au

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